MARKETING
COURSE
A certificate of attendance will be issued when all course modules are completed. This excludes Leadership Masterclass, Mogul Masterclass & Career Academy. If a course is missed during the live session, please go to the content page to catch up
Cost: R350 p/m | Duration: 12 Months | Sessions: 2 p/m |
Includes: Career Discussion Academy, Mogul Masterclass & Leadership Masterclass
WHO IS THE COURSE FOR?
Curious about marketing? – We'll keep it basic but interesting
Varsity graduates with marketing qualifications with a marketing qualification who need insight as to what is expected of them in a work environment.
Junior brand managers who need ongoing learning to sharpen their skills.
Brand managers for on-going learning and a platform to share your experiences.
Anyone who needs to hear views from marketing experts.
How to improve your current marketing.
There's more to marketing than what you see in a finished product:
WHAT, WHO, WHERE, WHY, WHEN
WHAT TO EXPECT
THE VALUE OF MARKETING
Understanding the value that marketing can have for you and your industry.
RESEARCH INSIGHTS
The value that can come from research insights, whether quantitative or qualitative.
BRAND PLANNING
The basics of planning and developing a brand.
SALES
Keeping up with the sales reports and sales team.
BRAND MARKETING
The impact of brand marketing and why it is important in today's digital climate
WHAT MAKES A BRAND
The elements that go into developing a brand.
MARKETING IN SOUTH AFRICA
How does marketing work in a culturally diverse market.
STRATEGIC PLANS vs. TACTICAL PLANS
The different approaches to planning a marketing campaign.
TRADITIONAL vs. DIGITAL
Can traditional marketing still be effective in an era of digital media.
CONSUMER JOURNEY
What is the consumer's journey today, and what are they different ways of funneling.
BRAND AGILITY
Why you need to be agile with your brand strategy but still respect the brand.
AGENCY BRIEF
Drawing up a brief for agencies to help develop your marketing project.
ABOUT THE HOST
Catherine Makumsha is a marketing specialist with over 16 years of experience in marketing and brand marketing. As well as 6 years of experience in sales