MARKETING

COURSE

A certificate of attendance will be issued when all course modules are completed. This excludes Leadership Masterclass, Mogul Masterclass & Career Academy. If a course is missed during the live session, please go to the content page to catch up

Cost: R350 p/m | Duration: 12 Months | Sessions: 2 p/m |

Includes: Career Discussion Academy, Mogul Masterclass & Leadership Masterclass

WHO IS THE COURSE FOR?

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Curious about marketing? – We'll keep it basic but interesting

Varsity graduates with marketing qualifications with a marketing qualification who need insight as to what is expected of them in a work environment.

Junior brand managers who need ongoing learning to sharpen their skills.

Brand managers for on-going learning and a platform to share your experiences.

Anyone who needs to hear views from marketing experts.

How to improve your current marketing.

R350 P/M

Check Out Our Other Courses & Programs

Your Personal Development

R350 p/m per course or program

Self-Mastery

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Duration: 6 months

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Life & Executive Coaching

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Duration: 6 Months

Hatha Class

Mental Health & Wellness

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Duration: Ongoing

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Relationships Matter

Program

Duration: 6 Months

There's more to marketing than what you see in a finished product:

WHAT, WHO, WHERE, WHY, WHEN

WHAT TO EXPECT

THE VALUE OF MARKETING

Understanding the value that marketing can have for you and your industry.

RESEARCH INSIGHTS

The value that can come from research insights, whether quantitative or qualitative.

BRAND PLANNING

The basics of planning and developing a brand.

SALES

Keeping up with the sales reports and sales team.

BRAND MARKETING

The impact of brand marketing and why it is important in today's digital climate

WHAT MAKES A BRAND

The elements that go into developing a brand.

MARKETING IN SOUTH AFRICA

How does marketing work in a culturally diverse market.

STRATEGIC PLANS vs. TACTICAL PLANS

The different approaches to planning a marketing campaign.

TRADITIONAL vs. DIGITAL

Can traditional marketing still be effective in an era of digital media.

BRAND AGILITY

Why you need to be agile with your brand strategy but still respect the brand.

CONSUMER JOURNEY