MARKETING

COURSE

A certificate of attendance will be issued when all course modules are completed. This excludes Leadership Masterclass, Mogul Masterclass & Career Academy. If a course is missed during the live session, please go to the content page to catch up

Cost: R350 p/m | Duration: 12 Months | Sessions: 2 p/m |

Includes: Career Discussion Academy, Mogul Masterclass & Leadership Masterclass

WHO IS THE COURSE FOR?

4 Copy of marketing program - Made with

Curious about marketing? – We'll keep it basic but interesting

Varsity graduates with marketing qualifications with a marketing qualification who need insight as to what is expected of them in a work environment.

Junior brand managers who need ongoing learning to sharpen their skills.

Brand managers for on-going learning and a platform to share your experiences.

Anyone who needs to hear views from marketing experts.

How to improve your current marketing.

R350 P/M

There's more to marketing than what you see in a finished product:

WHAT, WHO, WHERE, WHY, WHEN

WHAT TO EXPECT

THE VALUE OF MARKETING

Understanding the value that marketing can have for you and your industry.

RESEARCH INSIGHTS

The value that can come from research insights, whether quantitative or qualitative.

BRAND PLANNING

The basics of planning and developing a brand.

SALES

Keeping up with the sales reports and sales team.

BRAND MARKETING

The impact of brand marketing and why it is important in today's digital climate

WHAT MAKES A BRAND

The elements that go into developing a brand.

MARKETING IN SOUTH AFRICA

How does marketing work in a culturally diverse market.

STRATEGIC PLANS vs. TACTICAL PLANS

The different approaches to planning a marketing campaign.

TRADITIONAL vs. DIGITAL

Can traditional marketing still be effective in an era of digital media.

CONSUMER JOURNEY

What is the consumer's journey today, and what are they different ways of funneling.

BRAND AGILITY

Why you need to be agile with your brand strategy but still respect the brand.

AGENCY BRIEF

Drawing up a brief for agencies to help develop your marketing project.

ABOUT THE HOST

Catherine Makumsha is a marketing specialist with over 16 years of experience in marketing and brand marketing. As well as 6 years of experience in sales

 

PRICING

Membership

plan

(Monthly)

R350

Credit & debit cards

(Recurring payment)

eft

(Pay 6 months upfront get 1 month free)

  • 2x Marketing sessions per month.

  • Access to Mogul Masterclasses

  • Access to Leadership Masterclasses

  • Access to Career Discussion Academy Sessions